"From shopfloor workers to presidents and cabinet ministers ... I just love hearing what people have to say, ... the parts they really want to say, the part they didn't practice."
At COMMPOST we deal with identity, specifically the growth and communication of that identity. Our job is to take the core values of your business and - using video as a tool - to articulate those values both internally and in the marketplace.
Increasingly, WEB TV is being embraced by global heavyweights and small local businesses as a means by which to inspire growth through communication, enhance the client's role in the marketplace and to grow business identity.
Effective video content strategies create a clear and resonant voice, which in turn leads to strong reputation management and brand building. COMMPOST understands communication is less about language than intent - people think in pictures and recognise a brand through feeling.
We confront key questions such as:
How is your business perceived in the marketplace?
Is your vision clear and understood by employees and clients alike?
How can WebTV and online video campaigns help to establish, maintain and improve a healthy brand reputation?
We work in a digital space where video is core content. The COMMPOST vision is to:
- Understand the brand
- Engage the audience
- Create a sustainable communication portal
How we work
COMMPOST works alongside clients to identify their brand priorities and absorb the DNA of a company.
After understanding the core messages that must be at the centre of all communication we apply that to a video approach that will capture the spirit of the brand.
- Creates video that can be used accross platforms
- Integrates seamlessly into company's online platforms
- Engages it's audience
- Changes behaviour
- Builds brands
- Demonstrates CSR and business strategy
Corporate Responsibility is integral to the core business of any company today. Companies are asked to benefit the communities where they operate, in a sustainable way. COMMPOST works with their clients to demonstrate their CR approach, as well connect them with initiatives that are suited to their brand, if needed.
Video for e-Commerce
Consumers today expect to see videos when they are shopping online. Videos not only showcase products more effectively - capturing the actual experience of them, but they also:
- Improve the chance of customers finding the brand online
- Engage the customer more effectively and increase return visits to the site
- Increase the conversion from looking to buying by 30%
- Increase customer satisfaction
From the factory floor worker to CEO every employee is a brand ambassador. It is essential for them to understand, trust and believe in the company their work for.
Using video to engage employees within companies is the most effective way to communicate. Not only are companies able to articulate a clear brand message but it is also a way to engage in conversation across all levels of the company.
An active video platform that creates a sustainable conversation:
- Increases productivity
- Manages morale
- Consolidates brand
- Demonstrates an investment in the people
- And most importantly creates a sustainable business